Tuesday, November 2, 2010

Advertising Questions

1. Advertising influences a lot because it impacts greatly on people’s choices of goods. Companies with a lot of money can greatly advertise their products, resulting in their products being known to more people, and with proper advertising techniques, have a huge impact in a customers’ choice of products. The more money a company spends on advertising its product, the more likely that the consumption of their product will increase.

2. We are not sufficiently informed of the sustainability of our consumptions habits. Most of our activities are not sustainable. Therefore, ads will not include them because it can erode the perfect product image the ad is trying to imprint into the audience. Therefore, we can only find out about the sustainability of our consumption through books, the Internet,… which is very unlikely because we have limited time. In summary, it is hard for us to know about the sustainability of our consumption and a great many of us still do not know how great the impact of our choices are on the environment. We want to raise awareness on the sustainability of our choices. This is hard because companies will do their best to misinform people. One way we can raise awareness is through social studies class. If we talk about how our choices affect the environment, hopefully more and more students will realize that they need to change their behavior.

3. I do not think the advertising techniques help a lot in influencing what we and our friends buy. I think that when we get money, we just spend it on anything “cool” or what we want. I believe the only thing that advertising does is just helping the information of the product coming to us. The main thing that compels us to buy these products are our desire for more. These new “stuff” that keeps coming out is like “psychological junk food” (I got this from the video that Mr. Blake had us watch.) In other words, the more we buy, the more we want to buy, and then we want to buy more,…